Status of the Campaign

The Coho Are Dying! The Gap Is Hurting! The Time Is Now!

Forest defenders launched the Save the Redwoods-Boycott the Gap Campaign
(SRBG) in November 1998 to pressure the Fisher family, founders and  major
shareholders of Gap, Inc., to turn their ravaged redwood holdings into a
desperately needed wildlife preserve. The Fishers and their creation,
Mendocino Redwood Company, are right now logging the last merchantable
timber-the last viable forest habitat-on this devastated forestland that
spans 28 watersheds and 350 square miles of Mendocino and Sonoma Counties.
As of February 2001, the situation could not be more perilous-with the
ecosystem on the verge of collapse, and coho salmon, marbled murrelets, and
northern spotted owls facing imminent extinction.

Two headline-grabbing demos a month

Through dozens of imaginative and powerful demonstrations over the past two
years, the all-volunteer SRBG Campaign has garnered national and
international media coverage of the critical issues of Fisher deforestation
and Gap sweatshop labor (Gap, Inc, exploits desperately poor people to make
its goods), and has inspired support for the Gap Boycott worldwide.

PMC, Raitt, and Brower join Gap Campaign

This past year has brought us powerful new allies: The brilliant non-profit
Public Media Center, who designed our three New York Times ads and donated
their services to the cause; beloved country-blues singer Bonnie Raitt, who
recently wrote to the Fishers, asking them to stop logging and make their
holdings a state park; the legendary environmentalist David Brower, who
paid for our second ad; and scores of fired-up grassroots activists-like
10-year-old Liam of the Isle of Arran, Scotland: What an activist!-who have
been spreading the boycott message and organizing Gap actions around the

Court victories over the Gap Fishers

In May 2000, we also won two lawsuits against the Fishers, in which two
different judges ruled that four Fisher logging plans were illegal for
inadequate environmental impacts analysis, failure to include spotted owl
survey data, and other illegalities. If we had the resources, we'd fight
all of their 200+ logging plans and win on these same grounds. The Fishers
response? To file the same plan under a different name and to file numerous
new plans with the same illegalities.

A phony "green label"

After we ran our first ad in the New York Times in mid-August, we heard
from insiders that the Fishers wanted to negotiate on the forest issue, but
that they wanted to wait for their third-quarter earnings report. Instead,
they bought a "green label" from an industry-friendly "certifying" group
called the Forest Stewardship Council.  We don't know how many hundreds of
thousands of dollars the Fishers paid for this bogus green-label on their
lumber-the process is secret, the public is effectively shut out and is
only given a general summary after the fact. We do know that the label is
meaningless-to give you an example of how meanlingless it is, the
certifiers give the Fishers 50 years to stop clearcutting, and permit the
Fishers to continue using toxic herbicides indefinitely.

Lumber from Fisher clearcutting and herbicide operations now has a "green"
sticker on it at Home Depot and other outlets.

Gap Inc on the Skids

In January 2000, Gap, Inc, began a rapid economic decline reflected in Gap
stock prices dropping approximately 50% by mid-year, December same-store
sales down 6%, and overall profits down 12%. Market analysts say that the
Gap does not have a hope for recovery until the 2001 holiday shopping
season. How much of this is due to the boycott is impossible to determine.

We do know that Gap Fisher deforestation continues unabated, sweatshops
proliferate, and the number of good people who still don't know about the
boycott is staggering.

Winning in 2001!

Our mandate is to convince the Fishers that their corporation will not
recover until they change their policies of exploitation in forest and
factory. To this end, SRBG hammered out a campaign strategy to win in 2001.
Central to this strategy is an International Day of Action against Gap,
Inc, at which we hope to have at least one leafletter in front of every Gap
store on the face of the earth (approximately 3000). We have begun a tidal
wave of outreach to campuses, environmental groups, and others around the
globe-a tidal wave that will come crashing down on the Fishers, if they do
not do the right thing by forest and workers.

For those of you who would like to take action or learn more, please
contact 415-731-7924

You can sign up at our web site,, for leafletting or other
protest actions at your neighborhood Gap, Banana Republic or Old Navy
store.  Join your Region's Month of Action, or choose your own date(s).
Also sign up for the December 1, 2001, International Day of Action Against
the Gap.

For questions and comments please e-mail us!

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