Robert J. Fisher
August 11, 1998
Ms. Linda Perkins
Mr. Bill Heil
P.O. Box 67
Albion, CA 95410
Dear Linda and Bill,
Thanks for your letter dated July 27, and the attached request from any of Mendocino Redwood Co.s new neighbors. A couple thoughts...
Our family invested in Mendocino Redwood to pursue two equally weighted goals: first, to operate these lands with a high level of environmental stewardship, and second, to operate a successful business. The business begins with substantial capital so it can operate to a higher environmental standard. Normally businesses like this are undercapitalized and have to cut corners to make it. We will use a long-time horizon in evaluating our progress towards each of the goals we have set.
My active interest and involvement in environmental issues is well known and long standing. I view Mendocino Redwood as a chance to demonstrate that sustainable forestry and the operation of a successful business can both occur within the same company. We have dedicated Sandy Dean to taking whatever actions are necessary to develop appropriate policies, management relationships and day-to-day practices.
On day-to-day matters, Sandy Dean is the right person for you to talk with regarding Mendocino Redwood. For this investment my family is further represented by my brother John, who is Sandys partner. Im sure youll meet with him in the coming months.
Johns address is: One Maritime Plaza, 14th floor
San Francisco, CA 94111
phone (415) 392-3600
Ive passed along your letter and a copy of this letter to him.
We hope you share our optimism that in a decade or two Mendocino Redwood will be a shining example of the successful integration of environmental stewardship and a successful local business.