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Save The Redwoods/Boycott The Gap

Gap Picket Day! — Background Info.

The Fisher family, founders & executives of the Gap, Inc. clothing store chain, recently purchased nearly 25% of Mendocino County from Louisiana Pacific Corporation. The Fishers’ timber company, Mendocino Redwood Company (MRC), is clearcutting, spraying herbicides, and logging the last of the old growth trees on 230,000 acres of severely depleted Redwood forest in Mendocino and Sonoma Counties. MRC intends logging all winter--to get their profit out in a hurry. Muddy roads and landslides during the wet winter months are especially harmful to the threatened Coho salmon.

à Donald Fisher is Chair of the Board of Gap, Inc. Bob Fisher, Donald's son, is Executive V-P and Chief Operating Officer of Gap, Inc. The purchase of L-P forests and mills is described by the Mendocino Redwood Company as "a Fisher family investment." MRC is owned and controlled by the Fisher family through an investment group called Sansome Partners. See: www.

à "The Gap," becoming notorious for its exploitation of workers in Third World countries, is now exploiting its workers in the Redwood Forest. Clearcutting is dangerous and provides no job security. Not only does "cut and run" forestry damage the forest, it uses less labor and leaves less forest to cut. Spraying herbicides is a severe health hazard to the workers, who carry the stuff on their backs in steep terrain and breathe the poisons. They bring these carcinogens home on their clothes, exposing their families. Local residents are also exposed, and the rain washes the poison into streams, harming fish and water supplies.

à The Coast Redwood forest, and its dependent communities of people and wildlife, already hammered by years of "liquidation logging," will not recover from this on-going assault. It must be stopped while there is even a shred of ecosystem left.

à Now you can help protect the forest ecosystem we all depend on with one simple act: BOYCOTT Gap, Banana Republic, Old Navy, and Gap Kids stores until the Fisher family agrees to...

• stop logging the last of the old growth trees

• stop clearcutting

• stop all winter operations

• stop spraying herbicides that sicken workers, neighbors and wildlife, and that poison the water and soil

• withdraw the worst of their logging plans and begin discussions with local groups to establish a recovery program for these seriously damaged forests

As soon as the Fishers stop these destructive forest practices, local groups will sit down with the Fishers and their Mendocino Redwood Company to begin working out a plan for truly sustainable logging which must include the employment of displaced loggers and fisherfolk for restoration work. You can also help by buying only lumber that has been certified as sustainably grown and harvested. Best of all, look for alternatives to wood, so all forests can recover.

à When local people met with John Fisher (son of Gap founder Donald Fisher) and suggested a conservation easement in one small area of the Albion River where there are a few old growth trees left, Mr. Fisher said, "Who's going to pay for it?" The Fisher family has accumulated a great fortune from Gap customers, reported to be over 11 billion dollars. They can afford to restore the forest, and protect local communities and endangered wildlife and fish.

à Forest defender David "Gypsy" Chain, 24, who was killed by a felled tree on Pacific Lumber timber lands in Humboldt County last month, died trying to defend an unprotected forest. Grizzly Creek, where Gypsy died, was not part of the "Headwaters deal." It is part of the millions of acres of unprotected forest land in California that are being destroyed by out-of-control corporate logging--including the severely overcut forests of Mendocino, Humboldt, Del Norte, & Sonoma Counties–all the forests of the North Coast.

à California Forest Practice rules have failed to stop the "liquidation" of California's Redwood forests. The Fisher family is exploiting this lax regulatory climate to make a quick profit. They are following in L-P’s footsteps, logging just like L-P, and even hired L-P’s notorious, anti-environment attorney Jared Carter to fight for the "worst of L-P" logging plans.


GAP PICKET DAY! — What you can do!

à PICKET THE GAP on Friday, November 27, 1998 - the day after Thanksgiving - 10-5:00 at the following locations:

-SAN FRANCISCO. Gap and Banana Rep. stores at Union Square and in the Haight:

-BERKELEY. The Gap on Telegraph and Bancroft Way, near the UC campus

-SANTA ROSA. The Gap in Santa Rosa

-EUREKA. The Gap at Bayside Shopping Center

The Friday after Thanksgiving is the biggest shopping day of the year, and the kick-off for pre-Christmas shopping. We want to have as many people as possible picketing Gap stores at these locations on this all-important shopping day.

à JOIN THE RALLY at Union Square, Fri., Nov. 27, 1998 - day after Thanksgiving! 12:00

At the Union Square rally at 12 noon, Lindy Hop dancers will join the protest and entertain picketers and shoppers. The Gap uses Lindy Hop dancers in their most popular TV ad. Julia Butterfly will be talking with protesters via cell phone from Luna, the redwood tree she has been living in for the past 10 months.

à Boycott all Gap, Banana Republic, Old Navy, and Gap Kids clothing stores and all MRC wood products until the Fisher family stops damaging the Coast Redwood forest. Latest bulletins: . There are 1,700 Gap stores in the United States alone, as well as Gap stores in Canada, Japan, France, England, and Germany.

à Spread the word - Educate your friends, family, local media, and Gap employees. Tell them WHY you are boycotting Gap stores and ask for their support.

à Write to the Fisher Family, c/o Bob Fisher, Executive Vice President and COO of the GAP at GAP, Inc. 900 Cherry Ave., San Bruno, CA 94066, and tell them you won’t shop their stores until they protect the forest.

à Sign and help circulate the online "Petition to Save the Mendocino Coast Redwood Forest" at Our goal is 10,000 signatures by Winter Solstice.

à Donate critically needed legal funds to Redwood Coast Watersheds Alliance, P.O. Box 90, Elk, CA 95432. (Donations are tax deductible.) Ask friends and family to donate. Hold a fundraiser in your office or neighborhood.

à Vote on November 3rd! …for pro-environment candidates!

For questions and comments please e-mail us!

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